Are cover letters still necessary? Do people even read them anymore? Are they still relevant in 2020?

I get asked these questions a lot!

Before I was a Career Coach, I worked as a recruiter for 15 years, in agency and internal organisations. Many times I would open the cover letter attachment in a job application.

However, if the cover letter started “Dear sir” when my name was in the job advert, I would not usually read on! Quite often, when someone does this, it means it is a “uniform” cover letter they use for every job application. This means they use the same information on their cover letter for every job they apply for. Regardless of whether this information is relevant to the job they are applying for. This is not a good idea.

If the letter was short and targeted and referring to the actual requirements of the job advert, then I would quickly scan it. Where I also found a cover letter helpful was to use some of the candidates own words to enhance my consultant comments and summary.

Consultants comments are what the recruiter writes about the candidate to help the employer understand why that person is a good fit for their role. The consultant comments will enhance each resume and usually be part of the resume shortlist that the recruiter emails to the employer. Concise and helpful consultant comments can make a big difference on whether someone is selected for an interview.

Many candidates base their decision not to write a cover letter on the assumption that nobody will read it. Whilst it is true that many recruiters don’t read them, some will.

If in doubt, it’s always best to ask. 

 

When to Include a Cover Letter

Failing to write a cover letter if one is requested could work against you. If the hiring manager or recruiter wants to see one, your application may go straight to the bottom of their inbox.

A couple of reasons when a cover letter is important and required:

1.       If the job advert requests a cover letter, then you must include one.

2.       If the recruiter, organisation or hiring manager requests one.

 

When NOT to Include a Cover Letter

If the job advert does not specifically ask for a cover letter. Or the online application process does not allow you to attach one. If you do still decide to attach a cover letter, then keep it short (half a page) and relevant to the job advert.

 

How to structure a Cover Letter

The purpose of a cover letter is to help you obtain a job interview, not tell a lengthy story. The focus should be on your interest in the position, your qualifications, and setting up an interview. Be sure to make reference to the specific job for which you are applying. It should always be on one page, never longer. The exception to this is if you are applying for a role in government. They will ask you to answer selection criteria and this will entail creating a much longer cover letter.

Your cover letter should demonstrate to the reader that you are genuinely interested in that particular job. That you possess the relevant skills and experience. It should be clear that you have read and thought about the job advertisement carefully.

Consider structuring your cover letter into four parts:

1.       Opening paragraph should tell the employer who you are and what you want.

2.       Second paragraph outlines what you have to offer and emphasises any specific relevant experience or skills. Look for the words “essential” or “desirable” requirements in the job advert and make sure you include what is requested.

3.       Third paragraph explains to the employer why you would be of value.

4.       Closing paragraph clearly states when you are available for interview.

 

Dos and Don’ts of cover letters

Do make sure your cover letter is:

1.       To the point. Clearly links your experience to the role being advertised. Think of the KEY WORDS in the job advert. What are they actually asking for? Ensure your cover letter reflects this.

2.       No more than three to four paragraphs long, with a clear structure and focused intent.

3.       Be positive and upbeat. Your aim is to interest the hiring manager enough, so they read your resume.

4.       All on one page 

 

Your cover letter should NOT:

1.       Be a summary or repeat of your resume.

2.       A “uniform” letter that you send with all job applications.

3.       Be longer than one page. Unless it is addressing selection criteria for a government role.

 

Examples of cover letters:

Example 1

Dear Mr Smith,

I am writing in response to your recent advertisement seeking a finance manager to run XYZ finance department.

As you will see from my attached résumé, my experience and achievements are a good match for this position. Of particular relevance is my ten years’ experience working in similar roles, specifically where I achieved:

*** bullet point in a list, 3 to 4 skills or achievements the same as what the job advert has listed are essential or desirable.

I am aware of the high value XYZ places on values and service and believe I share the same philosophy on this.

I look forward to having an opportunity to meet with you to discuss how I could contribute to your team.

Yours sincerely

Your name, mobile, email

 

 

Example 2

Dear Ms Smith,

I read with interest your advertisement seeking an advertising sales professional. I believe I possess the attributes necessary to make the role a success.

As you will see from my attached resume, I have a proven track record in advertising sales as well as selling to all levels of management in the tourist/hospitality/travel sector in 14 different countries including Australia.

Adept at leading a team or working as part of a team, I am also an enthusiastic self-starter able to work from home. I have initiative and loads of drive. My personal motto is: “Never give up”. Technical skills include telephone and face-to-face selling, Word, Outlook and Excel software proficiency and strong communication skills.

I hope to have an opportunity to meet with you to discuss how I could contribute to your team.

Yours sincerely

Your name, mobile, email 

 

 

Remember, the purpose of a cover letter is to help you obtain a job interview, not tell a lengthy story. Your cover letter should demonstrate to the reader you are a good match for that particular job. It should be clear that you have read and thought about the job advertisement carefully.

Would you benefit from some extra help and guidance in your career, contact me today to hear how I can help you.