“Is it still necessary to send a cover letter with my job application?” I am asked this question a lot!
Before I was a Career Coach, I worked as a recruiter for 15 years. I received hundreds of emails every day, applying to my job adverts. The majority of people attached a cover letter, along with their resume (even although I rarely asked for a cover letter)
To be honest, I rarely opened the cover letter. It was all about their resume! If I did open it, and it said “Dear sir”, when my name was in the job advert, I wouldn’t read on! When someone does this, it’s usually a “generic” cover letter they use for every job application. This means they use the same information in their cover letter for every job they apply for. Regardless of whether this information is relevant to the job they are applying for. This is not a good idea.
When It was Helpful
If the cover letter was short and targeted, referring to the actual requirements of the job advert, then I would quickly scan it. I also found a cover letter helpful to use some of the candidates own words to enhance my consultant comments, before I sent their resume to my client.
Consultants comments are what the recruiter writes about the candidate to help the employer understand why that person is a good fit for their role. The consultant comments enhance each resume and are part of the resume shortlist the recruiter emails to the employer. Concise and helpful consultant comments can make a big difference on whether a candidate is selected for an interview.
Many people base their decision not to write a cover letter on the assumption that nobody will read it. Whilst it is true many recruiters don’t read them, some will. If in doubt, it’s best to ask.
When to Include a Cover Letter
If the hiring manager or recruiter wants to see one, then send one. Failing to write a cover letter if one is requested could work against you. A couple of reasons when a cover letter is important and required:
- If the job advert requests a cover letter, you must include one.
- If the recruiter, organisation or hiring manager requests one, you must include one.
When NOT to Include a Cover Letter
- If the job advert does not ask for a cover letter.
- The online application process does not allow you to attach one.
If you do still decide to attach a cover letter, keep it short (half a page) and targeted to the job advert.
How to Structure a Cover Letter
The purpose of a cover letter is to help you obtain a job interview, not tell a lengthy story. The focus should be on your interest in the position, your qualifications, and setting up an interview. Be sure to make reference to the specific job you are applying for.
It should always be on one page, never longer. The exception to this is if you are applying for a role in government. They will ask you to answer selection criteria. This will entail creating a much more detailed and longer cover letter.
Your cover letter should demonstrate to the reader, you are genuinely interested in that particular job. That you possess the relevant skills and experience. It should be clear you have read and thought about the job advertisement carefully.
Consider structuring your cover letter into four parts:
- Opening paragraph should tell the employer who you are and what you want.
- Second paragraph outlines what you have to offer and emphasizes any specific relevant experience or skills. Look for the words “essential” or “desirable” requirements in the job advert and make sure you include what is requested.
- Third paragraph explains to the employer why you would be of value.
- Closing paragraph clearly states when you are available for interview.
Do’s and Don’ts of cover letters
Do make sure your cover letter is:
- To the point. Clearly links your experience to the role being advertised.
- Think of the KEY WORDS in the job advert. What are they actually asking for? Ensure your cover letter reflects this.
- No more than three to four paragraphs long, with a clear structure and focused intent.
- Be positive and upbeat. Your aim is to interest the hiring manager enough, so they read your resume.
- All on one page (unless it’s a government role)
Your cover letter should NOT:
- Be a summary or repeat of your resume.
- A “uniform” letter that you send with all job applications.
- Be longer than one page. Unless it is addressing selection criteria for a government role.
Examples of cover letters:
Example 1
Dear Mr Smith,
I am writing in response to your recent advertisement seeking a Finance Manager to run XYZ finance department.
As you will see from my attached résumé, my experience and achievements are a good match for this position. Of particular relevance is my ten years’ experience working in similar roles, specifically where I achieved:
- Bullet point one skill or achievement asked for in the job advert.
- Bullet point one skill or achievement asked for in the job advert.
- Bullet point one skill or achievement asked for in the job advert.
I am aware of the high value XYZ places on values and service and believe I share the same philosophy on this.
I look forward to having an opportunity to meet with you to discuss how I could contribute to your team.
Yours sincerely
Your name, mobile, email
Example 2
Dear Ms Smith,
I read with interest your advertisement seeking an advertising Sales Executive. I believe I possess the attributes necessary to make the role a success.
As you will see from my attached resume, I have a proven track record in advertising sales as well as selling to all levels of management in the tourist/hospitality/travel sector in 14 different countries including Australia.
Adept at leading a team or working as part of a team, I am also an enthusiastic self-starter able to work from home. I have initiative and loads of drive. My personal motto is: “Never give up”. Technical skills include telephone and face-to-face selling, Word, Outlook and Excel software proficiency and strong communication skills.
I hope to have an opportunity to meet with you to discuss how I could contribute to your team.
Yours sincerely
Your name, mobile, email
Finally
Remember, the purpose of a cover letter is to get a job interview, not tell a lengthy story. Your cover letter should demonstrate to the reader you are a good match for that particular job. It should be clear you have read and thought about the job advertisement carefully.
However, even although you think you are a great fit for the job advert, not everyone can get an interview.
Always go the extra mile and ensure you follow up with people and let them know you have applied. Use LinkedIn to research who is recruiting the role, or who it reports to, and make them aware of you. Drop them a brief email and let them know why you are a great fit for their role.
Persistence is key in any job search!
Whenever you’re ready, here are 3 ways I can help you:
- Career crossroads and need clarity? Click here
- Maximise your LinkedIn and Resume for a successful job search, click here
- Nail that job interview and get the job offer, click here
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